Customer LTV Calculator India 2026 – Lifetime Value & CLV
Use this free Customer Lifetime Value Calculator in India to find what each customer is worth over their entire relationship — and how much you can afford to acquire them.
Calculate how much each customer is worth over their full relationship with your business.
What is Customer Lifetime Value?
CLV is the total profit a business expects from a customer over their entire relationship. It guides decisions on acquisition spend, retention investment, and pricing.
Formula
Simple CLV = Annual Revenue x Lifespan x Gross Margin%
Discounted CLV = Sum[Annual Margin / (1+Discount)^year]
CLV:CAC Ratio = CLV / Acquisition Cost
Examples
CLV: $778 | CLV:CAC: 9.7:1 | Net CLV: $698 | Payback: 2.4 months
CLV: Rs 12,000 | Ratio: 24:1 | Net CLV: Rs 11,500 | Payback: 1.2 months
E-commerce: £80 AOV, 3 purchases/year, 4-year retention, 30% margin. CLV: £960 | Gross profit CLV: £288 | Max recommended CAC: £96
Why Use This?
CLV defines how much you can spend acquiring a customer and still profit. Most businesses underspend on acquisition because they underestimate CLV.