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Marketing ROI Calculator India 2026 – Campaign Returns

Use this free Marketing ROI Calculator in India to calculate the return on any marketing campaign — and see which channels deliver the best return on ad spend.

Calculate return on investment for any marketing campaign or channel.

Marketing Spend ($)

Revenue Generated ($)

Gross Margin (%)

Number of Leads

Lead-to-Customer Rate (%)

Average Order Value ($)

Currency

Marketing ROI

Gross Profit

Net Profit

ROAS

Cost Per Lead

Cost Per Customer

Customers Acquired

What is Marketing ROI?

Marketing ROI measures profit per dollar spent on marketing. ROAS measures raw revenue return. Together they reveal which campaigns and channels are truly profitable.

Formula

Marketing ROI = (Gross Profit - Spend) / Spend x 100
ROAS = Revenue / Spend
CPL = Spend / Leads
CPC = Spend / (Leads x Conversion Rate)

Examples

US — $5,000 spend, $25,000 revenue, 60% margin, 200 leads, 10% conversion

ROI: 200% | ROAS: 5x | Gross Profit: $15,000 | Net: $10,000 | CPL: $25

India — Rs 50,000 ad spend, Rs 2,50,000 revenue, 50% margin, 500 leads

ROI: 150% | ROAS: 5x | Net: Rs 75,000 | CPL: Rs 100

Example — United Kingdom

£3,000 spend, £9,500 attributed revenue, 200 leads, 15% close rate. ROI: 217% | ROAS: 3.17× | CPL: £15 | Revenue per lead: £47.50

Why Use This?

Marketing ROI shows exactly which channels to scale and which to cut. Most businesses run unprofitable campaigns without realising it.

What is a good marketing ROI?▼

5:1 ROAS is strong. 3:1 is the minimum for most businesses to cover overhead. Below 3:1 is typically unprofitable after all costs.

ROAS vs ROI?▼

ROAS = Revenue/Spend. ROI = (Gross Profit - Spend)/Spend. ROAS ignores margin; ROI accounts for it. ROI is more meaningful.

How to improve ROI?▼

Improve conversion rates, increase AOV, reduce CPL with better targeting, and focus spend on highest-ROI channels.

💡 Tip: Email marketing consistently delivers the highest ROI of any channel — averaging $36 return per $1 spent.